Rupa to publish Lose Fat, Get Fittr: The Simple Science of Staying Healthy for Life by Jitendra Chouksey

Picture Credit: Rupa
Picture Credit: Rupa


Have you been struggling to stay fit your entire life? Tried every fad diet, supplement and health tip, only to lose both money and sanity? Tired of fitness lies and quick fixes and want a solution that actually works? Then, this book is for you!

There are three types of people: First, those who stay fit and healthy; second, those who want to but have realized it’s easier said than done; and third, those who eat all they want, for you live only once. This book is for people across all these categories.

The biggest threat to a fitter world is not lifestyle ailments such as diabetes and cardiovascular disease, but online fitness and well-being ‘influencers’ who spread misinformation and myths about what you should eat and how you should exercise. Some say carbs are the enemy while others blame fats. Others will tell you that cardio is the best exercise for losing weight. They promote everything from fad diets to supplements and they make it appear so difficult that being healthy and getting fit seems like an impossible dream.

The solution is actually quite easy! Eat only as much as your body needs and stay physically active. Yes, it’s that simple!

Renowned fitness entrepreneur Jitendra Chouksey (better known as JC) brings to you a system of nutrition and exercise that is:

• Easy to understand and follow

• Based on the latest scientific research

He has helped more than 2,00,000 people lose fat, look good and get into the best shape of their lives! You’ll find many of these stories and much more in this book. Welcome to a new life of health and fitness where ‘diet’ is no longer a four-letter word!


Jitendra Chouksey (better known as JC) is the winner of the Businessworld Young Entrepreneur Award 2020 and a first-generation fitness entrepreneur. He took a simple idea of helping his friends get fit over WhatsApp and turned it into a 100-million-dollar enterprise. Today, Fittr has trained and transformed more than 2,00,000 people from around the globe, provided livelihood to hundreds of people and, most importantly, has democratized fitness. With a community spanning over 104 countries and 2 million people, Fittr is one of the hottest Indian startups backed by the likes of Sequoia Capital and Suniel Shetty. JC’s vision for the community stemmed from his own childhood fears as an obese kid who came from a humble background. He lives in Pune with his wife and daughter.

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